Taskrabbit Digital Marketing (Social, PR, Blog, Email)

I collaborated across Taskrabbit’s digital marketing channels, including social, PR, blog, and email. For PR and blog initiatives, I concepted visuals to support trend reports, blog posts, and media placements. Email marketing was extensive, including lifecycle series such as welcome emails, abandoned cart emails, and retention campaigns, as well as ad hoc sends targeting specific audiences or leveraging timely cultural moments. Multiple iterations were developed to enable testing and optimize performance, and I created templates so the CRM team could quickly produce emails independently.

On the social side, I developed organic posts and stories that allowed rapid engagement with trends, while also using social to promote blog content and PR placements. This work ensured a consistent, engaging presence across Taskrabbit’s digital channels while supporting performance goals and timely messaging.