Client Welcome Journey Emails

This lifecycle series was designed for new Taskrabbit clients and triggered upon sign-up, consisting of 11 unique emails, each with its own design, message, and goal. The content ranged from educational tips to help users navigate the app to trust-building emails highlighting reviews, FAQs, and Tasker profiles, all aimed at guiding clients through their first Taskrabbit experience.

A key feature of these emails was an animated project meter that tracked where a client was in their booking journey, from initial booking to completion of their first task. This provided a sense of accomplishment and motivated continued engagement. The series was designed to be visually engaging, informative, and interactive, strengthening user onboarding and keeping clients connected to the platform through targeted CRM efforts.