2023 Summer Trend Report

For the 2023 Summer Trend Report, I developed visuals for an integrated campaign spanning PR, social, and email. The report focused on annual warming trends, particularly urban heat islands, and offered tips for staying cool in these environments.

The visual system is connected to the theme through the use of shapes to create unique patterns. For plants, green shapes reflected the form of leaves; for heat, orange circles evoked heat rays; and for cooling, wavy blue shapes suggested water. This approach established a flexible visual language that could be adapted across multiple platforms, creating cohesive, engaging assets for the integrated campaign.