Germany & France Automated Emails

This automated series was designed to re-engage clients in Germany and France who had not booked a task in a while or signed up but never booked. The series consisted of six emails, each with a unique design, message, and goal, ranging from educational content to trust-building communications.

Because these markets have lower awareness of Taskrabbit, the emails focused on introducing the platform, highlighting the services offered, and establishing credibility. Trust signals were a key element, including reviews, real client images, and testimonials. All emails were localized for each market, ensuring messaging and visuals resonated with the local audience. The series combined visually engaging design with strategic messaging to educate, build trust, and encourage re-engagement in these key markets.