Home Services Bingo Email
This ad-hoc email used a bingo board of home tasks as the central visual to engage clients and highlight the range of services Taskrabbit offers. It was part of a larger series of retention-focused emails tailored to specific client segments.
Targeted at families with young children and older adults, the email emphasized ease of use by showing how multiple tasks could be booked seamlessly. The “gamified” approach made chores more engaging while also showcasing the breadth of services. A client review was included to reinforce trust and credibility, addressing priorities identified in client segment research and creating an email that was both visually engaging and strategically effective.
Retention Email Concepts
This project involved developing a set of retention-focused email concepts for specific client segments. I created 10 unique concepts, including both single emails and multi-email series, each designed to engage different audiences with targeted messaging.
Each concept highlighted different value propositions based on insights from client segment research and analysis, addressing the priorities most relevant to each audience. The project emphasized strategic messaging, visual creativity, and audience-specific insights to provide CRM with a robust toolkit of ideas for retention-focused campaigns.
