Taskrabbit to the Rescue
Taskrabbit to the Rescue was a video and photo campaign executed across CTV, organic, and paid social. The campaign featured interviews with Taskers, which were cut together to highlight the people behind the service while showcasing Taskrabbit’s core categories, including furniture assembly, mounting, moving, cleaning, home improvements, and yard work.
I assisted with on-set direction, conducted Tasker interviews, and supported post-production, helping to shape the final videos and ensure they captured both the personality of the Taskers and the versatility of the service. In addition to the videos, we produced an updated set of brand images to be used across marketing channels, reinforcing a consistent, engaging visual identity for the campaign.
The campaign assets were applied across multiple marketing channels. Videos and updated brand images were featured on the Taskrabbit homepage, in emails, paid ads, organic social, and flyers, ensuring a consistent, engaging presence while maximizing the impact of the content across touchpoints.
