Boston Moving Weekend

For Boston Moving Weekend, I partnered with the social and PR teams to create a series of text and illustration lockups that brought personality and locality to the city’s busiest moving weekends. The system included full illustration and text pairings along with simplified badges, giving us flexible assets for print, merch, digital, and social.

The lockups featured playful, Boston-centered language such as “Storrow Drive Survivor” and “Wicked Smaht Moves Only.” Paired with lighthearted illustrations, the work tapped into a sense of local humor and made the campaign feel instantly familiar to residents.

These designs were used across flyers, event merchandise, organic social posts, and a digital advertising van that traveled through the city. Together, they created high visibility and a memorable presence during a weekend when moving is top of mind across Boston.