Holiday 2021
The Holiday campaign of 2021 was our first campaign to use the Goalification construct. This meant that the focus was really on Goalification, and the holiday elements needed to compliment the construct without overpowering it. After several rounds of concepts, we landed on simple icons and light filigree elements. However, it didn’t feel like enough to bring us all the way through holiday, and we needed another element.
It was at that point that I was tasked with figuring out what that additional element was. The filigree elements got me thinking about wrapping paper, which inevitably led me to patterns. The pattern I created could be used as a background, a horizon line, or a corner element. That flexibility made the pattern extremely useful, and it was exactly the element we were missing to tie everything together.
Influencer Gift Kit
During the holiday season, our influencers post on social media about the tech gifts they find at Best Buy. The gift kit is sent to our influencers so that Best Buy, and our holiday campaign, are represented in a consistent way. The gift kit includes wrapping paper, ribbon, packing tape, gift bags, shopping bags, and tissue paper.
