Goalification Style Guide

In 2021, a new copy construct was developed for our TV/DV applications. Internally, the construct is known as Goalification, and the idea is that it’s a notification from Best Buy acknowledging the small goals we all achieve every day.

Goal + Notification = Goalification.

Once the copy construct was approved, the creative team got to work developing the notification bubbles that would go along with the copy. Eventually, Goalification gained so much popularity that it was going to start being used everywhere. This meant Goalification had to be expanded to fit the needs of all of the channels it would now show up in, and a style guide needed to be created.

While putting together the style guide, I worked with various creative directors across several teams in order to ensure we were meeting the needs of our different channels, while also maintaining the look and feel of the construct.