Easter 2021

Spring Gifting is made up of four events: Easter, Mother’s Day, Father’s Day, and Graduation. In 2021, we took a more holistic approach to Spring Gifting and treated each event in a similar manner. We were asked to create graphics based on archetypical representations of each event (bunny for Easter, flower for Mother’s Day, bowtie for Father’s Day, etc.).

The challenge with creating the graphic for Easter was that our brand is very simple and geometric. This means we don’t have a large toolkit when it comes to creating things like bunnies or easter baskets. My solution was to create a bunny out of simple, geometric shapes. I also added a slight gradient to the shapes to give the graphic a bit more depth and visual interest.

In the end, it came down to my graphic and an even more simplified bunny. While my graphic wasn’t chosen, I still believe it was a strong option and a creative solution to the challenge.