Yeah, there’s a Tasker for that
Yeah, there’s a Tasker for that was an integrated campaign featuring a video and photoshoot for CTV, organic, and paid social. The campaign highlighted a range of relatable scenarios across Taskrabbit’s core categories, including furniture assembly, mounting, TV mounting, home improvements, moving, and yardwork, each bringing the line “Yeah, there’s a Tasker for that” to life.
From concept through execution, I led the project: developing the idea, creating shot lists, assisting with pre-production, including casting, location, and art direction, and directing on set. The resulting videos ran across CTV and social, paired with an updated set of brand images for use across all brand touchpoints, particularly marketing. This campaign became one of Taskrabbit’s highest-performing CTV campaigns to date.
The campaign assets were applied across a variety of marketing channels. Videos and updated brand images appeared in emails, paid ads, flyers, organic social, and social media cover photos, ensuring a consistent, engaging presence across touchpoints and maximizing the impact of the campaign.
