Father’s Day 2021

Like the other Spring Gifting events, we were asked to create a graphic for Father’s Day that was based on archetypical representations of Father’s Day, things like a tie, bow tie, or hammer. However, those things didn’t feel representative of all fathers, and I wanted to create a graphic that was more inclusive.

I started by exploring the concept of “big and little” and applied that idea to several different graphic options. Eventually, I started working with these geometric “human” shapes, and the concept of “big and little” fit them perfectly. The heart in the graphic was used in all of the final Spring Gifting graphics and acts like a thread connecting them all together.

This graphic was used on our website and specifically on our Gift Center page. It was also used on our social media platforms and was animated for an Instagram story.