Best Buy Father’s Day Campaign 2021

For Father’s Day 2021, the brief called for graphics based on traditional representations like ties, bow ties, or hammers, but I wanted to create a more inclusive visual that could represent all fathers. I explored the concept of “big and little” and applied it to several graphic options, eventually developing geometric “human” shapes that conveyed this idea effectively. A heart element, used across all Spring Gifting graphics, tied the designs together and created cohesion across the campaign. The final graphic was featured on the website, specifically on the Gift Center page, and across social media, including an animated version for Instagram Stories, creating an inclusive, flexible design that reinforced the overall Spring Gifting campaign while standing out on its own.