Best Buy Tech Zone Booklet

During the 2018–19 football season, Best Buy’s traveling Tech Zone cargo container visited major NFL games, bringing essential game-day technology directly to fans. The container was designed as an interactive experience where attendees could explore and engage with the latest products, making the event both fun and informative.

A key component of the experience was the Tech Zone booklet, which featured all of the products highlighted in the container and provided clear information on how to find them online or in-store. The booklet helped bridge the in-person experience with Best Buy’s retail channels, ensuring fans could easily access the products they discovered at the event while maintaining a consistent and branded presentation across all touchpoints.