Paris & UK 2023 Fall Campaign

For this campaign, I developed digital and out-of-home assets to be used across Paris and the UK, including paid social and web placements, as well as large and small-scale out-of-home advertising. The visuals used illustrated patterns of items tied to key service categories such as furniture assembly, plumbing, and mounting to show the scope and complexity of these projects.

Animated digital assets brought the patterns to life, forming completed scenes like a bedroom set, bathroom vanity, or mounted TV. Static assets focused on the chaotic, overwhelming energy of the patterns to reflect the challenges of DIY. This approach combined playful illustration with clear storytelling, creating assets that were visually striking and effective across multiple channels.