2024 Paris Fashion Week

For 2024 Paris Fashion Week, I developed a campaign that ran across paid web and social ads, as well as out-of-home wild posting around Paris. The visuals were designed to communicate Taskrabbit’s service in a playful, literal way, showing how the phone becomes a tool to get things done around the home. The creative treatment emphasized simple, clear imagery that translated seamlessly across formats and touchpoints.

This project highlights my ability to create cohesive visual concepts and prepare assets for both digital and physical media, ensuring designs are clear, consistent, and effective across all applications.

A promotional graphic for taskrabbit features a person holding a smartphone with a checklist to hang up a TV, alongside a yellow and black cordless drill. The background has a teal and green color scheme with the taskrabbit logo, a Trustpilot rating of four and a half stars, and a yellow button that says 'Tasker buchen'.
A smartphone held in a person's hand displays a task management app with the text "Reparaturen im Haushalt" and a checkmark. A wrench is attached to or near the top of the phone, indicating repair tasks. The background features branding for taskrabbit, Trustpilot reviews, and a button labeled "Tasker buchen."
A hand holding a smartphone with a task management app open, with a hammer appearing to be attached to the top of the phone. The app screen displays a task to 'Schrank aufbauen' with a checkmark. The background features a green graphic design with the 'taskrabbit' logo, a Trustpilot rating, and a yellow button labeled 'Tasker buchen'.

Paris wild postings

A hand holding a smartphone with the Task app on the screen, in front of a cordless drill, on a green background with the Taskrabbit logo at the top
A smartphone screen showing the task 'Réparer un évier' (repair a sink) with a green checkmark, held by a hand, with a wrench emerging from the top of the phone. The background is green with the word 'taskrabbit' at the top.
A hand holding a smartphone with the task app open, showing a checkmark and the text "Monter une armoire." A hammer is also emerging from the top of the phone. The background features the word "taskrabbit" at the top.
French text stating 'There are plenty of good little things. We all meet in the same place.' with a QR code and a logo reading 'taskrabbit' at the bottom.
Posters on a wall with the logo 'taskrabbit' and images of tools and a smartphone showing task completion. They include text in French and QR codes, set in an outdoor city square with historic buildings and a monument in the background, and people walking nearby.
A person installing or removing posters on a graffiti-covered wall in an urban outdoor setting. The posters display a mobile app called Taskrabbit with images of a drill and wrench, and text in French promoting the app.
Urban street scene with a colorful mural featuring abstract art, posters with the word 'taskrabbit' and an illustration of a mobile device, graffiti on the building wall, and people walking on a tiled sidewalk.