Berlin Digital Campaign

For this paid digital campaign, I designed a series of assets that ran across web and social in Germany, communicating the core message: “don’t do it yourself.” The visuals combined bold typographic treatments with playful illustrations to create a clear, attention-grabbing message. Assets were produced in German, demonstrating the flexibility of the design system to work across languages while maintaining a cohesive, visually strong identity.

An advertisement in German for taskrabbit.de, featuring a graphic of a fountain pen and bold text promoting real tools and machines, with a call to action button saying 'Buchen Sie einen Tasker'.
Advertisement with German text promoting handyman skills, featuring a line drawing of a drill and a green circle with the taskrabbit logo and hashtag #dontdoityourself.
Advertisement with large colorful text in German asking "Does a hat go up or down?" and smaller text below promoting a task service at taskrabbit.de. The ad features outlines of rulers or measuring tapes in purple and a teal taskrabbit logo with hashtag #dontdoityourself.
Poster with a large hammer illustration and German text asking if your handyman skills are not like the hammer. Includes a website and hashtag for TaskRabbit.
Green promotional poster with rulers and text in German: "Passt nicht, wackelt, hat Luft nach oben? Finde zuverlässige Handwerker/-innen auf taskrabbit.de. taskrabbit #dontdoityourself".
A graphic design advertisement for taskrabbit.de featuring a stylized illustration of a hand holding a hammer, with the text promoting finding reliable handymen or women online and booking a handyman service.
German advertisement inviting users to find trusted artisans on taskrabbit.de and book a handyman, featuring large text, a screwdriver illustration, and taskrabbit logo with hashtag #dontdoityourself.
Facebook advertisement with German text promoting reliable local tradespeople from taskrabbit.de, featuring green background and illustrations of a ruler and protractor.
Green advertisement poster with large white text in German asking, "Do you have two left hands?" featuring an illustration of a screwdriver and promoting taskrabbit.de for finding reliable local handymen, with the hashtag #dontdoityourself.
Green promotional poster with a hand drawing a heart with a paint roller, text in German promoting reliable craftsmen on taskrabbit.de, and the hashtag #dontdoityourself.